about us

Big Blue Swim School was founded in 2009 by competitive swimmers Chris DeJong and John Lonergan to provide a measurable curriculum for students to learn an essential life skill in a comfortable and fun environment. Learn more about our big moments below.

big blue’s big moments

Kids Splashing Their Feet

2008

Chris and John meet and begin plans to teach swimming. The first lesson John ever taught was to current Big Blue board member Tim Flannery’s daughter.

2009

Big Blue Swim School officially launched out of Our Lady of Perpetual Help swimming pool.

Big Blue Swim School Exterior Sign

2012

In April, the Wilmette, Illinois location opens. Parents fund a stand-alone facility – teaching 1,500 lessons a week within a year.

2015

In January, the Buffalo Grove, Illinois location opens.

Checking In At Big Blue Swim School

2017

In February, Level 5 Investment. In October, the Hoffman Estates, Illinois location opens.

2019

In March, the Chicago Flagship/Franchisee Training location opens.

our brand purpose + promise

Life's Big Moments Start Here
Inspire Big Moments

our mission

Big Blue Red Fish

We show kids they can do anything
by unlocking their full potential
in the water.

OUR BRAND VALUES

Show Passion
for Our Mission

be the change you want to see

Reach Beyond
Your Grasp

be better today
than you were yesterday

Embrace
Our Differences

be inclusive

Radiate Energy

be the sun

Go the
Extra Mile

be awesome

Make Teamwork
Happen

be a champion for others

Leadership

leadership

CHRIS KENNY

CHRIS KENNY

CEO
  • Co-Founder and CEO of Level 4 Yoga; directly responsible for rollout of 30 current studios and expansion into Chicago, Denver, Phoenix, and Raleigh markets
  • Managing Member of Group Chambers, a private family office with investments in fitness/wellness, manufacturing and real estate, with combined revenues in excess of $25 million
  • Prior executive experience at Level 3 Communications
leadership

CHRIS DEJONG

CHRIS DEJONG

Co-Founder, President and CMO
  • Five-time U.S. National Champion swimmer and American record holder in 800 freestyle relay
  • Competed for eight years as a member of the U.S. National Swim Team, with multiple All-American and All-Big Ten recognitions
  • B.A. in English from the University of Michigan
leadership

SCOTT THOMPSON

SCOTT THOMPSON

CDO
  • Over 18 years of experience in franchising, franchise development and executive management
  • Oversaw domestic and international franchise development for Tutor Doctor, a worldwide tutoring franchise, and was Vice President of Franchise Development for Jan-Pro International and Maid Right Franchising
  • Has been a franchisee, multi-unit franchisee, franchise supplier and area director, and is an IFA Certified Franchise Executive
leadership

CASEY MORFORD

CASEY MORFORD

CTO
  • Competitive swimmer for 13 years, most prominently for the University of Evansville
  • M.S. in Computer Engineering from the Virginia Polytechnic Institute and State University, with 14 years of experience in IT and web application development for both private enterprises and the public education sector
  • Original architect of Big Blue Swim School’s LessonBuddy platform
leadership

KEVIN BOSTICK

KEVIN BOSTICK

CFO
  • Has significant experience working with private equity firms and most recently was president and CFO of 365 Data Centers
  • Held senior finance and operating roles at New Global Telecom, Level 3 Communications and JP Morgan
leadership

MICHAEL CHIN

MICHAEL CHIN

President of L5 Real Estate Services
  • Led Level 4 Yoga’s expansion to 30 studios, overseeing operations for studio opens and growth
  • Previously with Tartan Realty Group, Inc., expanding early-stage growth concepts
  • A four-year monogram winner in hockey at the University of Notre Dame, with two years of post-college play
leadership

JUSTIN WALTZ

JUSTIN WALTZ

VP of Operations
  • Former VP Operations of Premium Service Brands
  • Former General Manager with 1-800-GOT-JUNK?
  • Former Senior Manager of Franchise Performance with College H.U.N.K.S. Hauling Junk & Moving
  • Franchisee for both College H.U.N.K.S. Hauling Junk & Moving and Handyman Connection
leadership

BROOKE MALLICK

BROOKE MALLICK

VP of Marketing
  • Former Global Director at PepsiCo with brand management, consumer engagement, and innovation experience for iconic brands Gatorade and Quaker®
  • Previously a marketing strategy consultant at The Cambridge Group focused on Fortune 500 clients in CPG and Retail industries
  • B.B.A. in Marketing from the University of Michigan and an MBA from Northwestern University
leadership

DANNY KENNY

DANNY KENNY

Director of Launch Support Services
  • Director of Corporate Development at Level 5 Capital Partners since July 2018, and Director since April 2018
  • Formerly Senior Associate of Investments at Bayshore Global Management, a private family office in Palo Alto, California
  • Previously Vice President at Goldman Sachs
leadership

JENNIFER FALBO

JENNIFER FALBO

Director of Human Resources
  • Over 15 years in Human Resources Management for Fortune 500 organizations in Customer Service, Technology and Media
  • Previous HR leadership role with DISH Network, supporting service locations nationwide
  • Received an undergraduate degree from University of Illinois at Urbana-Champaign and completed a Master’s Degree in Human Resources from Loyola University

BIG BLUE SWIM SCHOOL IN THE NEWS

BIG BLUE IN THE NEWS