Important Stuff

Privacy Policy


Credit Cards – Big Blue Swim School accepts Visa, MasterCard, American Express and Discover. Lessons must be paid for at the beginning of the month and will be automatically debited at the beginning of each month. The initial commitment will be charged up front. No refunds will be given.



Private, semi-private and Baby Blue lessons are not eligible for make-up lessons.
Semi-private lessons have a 2-student maximum. Both students must register at the same time.
One free makeup lesson per swimmer per month (not available for private and semi private lessons).
At Big Blue we understand that sometimes life gets in the way. That’s why we offer one free make-up swim lesson per child per month. Simply log into your account and select a time that works best for you. Unused make-up lessons will expire after three months.


Big Blue Swim School (“we”) reserves the right to change these general rules and policies from time to time by posting updated policies on our website, (the “Website”). You acknowledge and agree that it is your responsibility to review the Website and the policies periodically to learn of any modifications. Your continued enrollment in the program after the posting of any modifications shall constitute your agreement to be bound by such modified policies.

Withdrawal Policy:

  • You are committed to lessons until you submit a completed withdrawal form at least 30 days before your last lesson.

Make-Up Lesson Policies:

  • Each swimmer is entitled to one FREE make-up lesson each month. Additional make-up lessons are available at a rate of $12 per swimmer per lesson.
  • Private, semiprivate, Tadpole, and camp lessons are not eligible for make-up lessons.
  • Make-up lessons are granted based on our sole discretion. We are under no obligation to accept any make-up request.
  • All scheduled make-ups are final.

Lesson Policies:

  • Lessons are billed on the first of every month.
  • We do not refund payments.
  • Make-up lessons or missed classes have no cash value.
  • Failure to provide a working credit card within 5 days after due date will result in  a $10 service fee per swimmer.
  • Failure to provide a working credit card within 10 days after due date will result in a
    suspended account and a $40 cancellation fee per swimmer.


30-Day Withdrawal Form

Online Privacy Policy

1. General

Northshore Swim Science, LLC, an Illinois limited liability company d/b/a Big Blue SwimSchool (“us” or “we”) is committed to protecting your privacy online. This Privacy Policy discloses the privacy practices for the website (the “Site”). Please read the following to learn what information we collect from you and how we use that information. By accessing or using the Site, you agree to be bound by the terms of this Privacy Policy and the Site Terms of Use. If you do not agree to these terms, exit this page and do not access or use the Site.

2. Information We Collect and How We Use It

We collect two types of information about users of the Site: personally identifiable information (“personal information”) and non-personal information (“non-personal information”).

Personal Information

Personal information is information that identifies a specific user. When you engage in certain activities on the Site, such registering online or subscribing to our e-mail list (collectively, “IdentificationActivities”), we will ask you to provide certain information about yourself. It is optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask you to provide us with certain personal information about yourself, such as your first and last name, mailing address, email address, and telephone number. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.

We use personal information to provide services to you and improve our marketing efforts. For example, if you sent us an e-mail complementing our swim instructors, we may post your comment in our marketing materials. We may also use personal information to accomplish administrative tasks, resolve disputes, enforce our agreements with you, including the Site Terms of Use and this Privacy Policy, and comply with applicable law.

Non-Personal Information

Non-Personal information is information that does not identify a specific user. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to the Site, the type of browser you are using and your Internet Protocol address. We, and/or our authorized third-party service providers may automatically collect this information when you visit the Site through the use of electronic tools like cookies and web beacons or pixel tags, as described below. We use non-personal information to administer the Site, analyze trends, gather demographic information, and comply with applicable law.

3. Sharing of Personal Information

Except as provided below, we will not share your personal information with other parties unless you opt-in to having your personal information shared with third parties.
We may share your information with third-party service providers. We may provide some of our services through third parties. These third-party service providers perform functions on our behalf, like managing our e-mail list and processing credit card payments. We may share your personal information with such service providers to send email, process payments, provide customer service, and troubleshoot. The service providers will have access to your personal information solely for the purposes of providing such limited functions to us on our behalf.
We may share your information for our protection and the protection of others. We may also disclose personal information when we believe release is appropriate to comply with the law or a court order; enforce or apply this Privacy Policy, the Site Terms of Use or other agreements; or protect the rights, property or safety of the Site, its users or others.

4. Cookies and Other Tracking Devices

Cookies. To facilitate and customize your experience with the Site, we may store cookies on your computer. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes and contains information about that user. Cookies allow website operators to collect nonpersonal information from you, like which pages you visited and what links you clicked on. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies.

Other Tracking Devices. We may use other industry-standard technologies like pixel tags and web beacons to track your use of the Site. Pixel tags and web beacons are tiny graphic images placed on certain pages on the Site, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a non-personally identifiable notice of that action. Pixel tags allow website operators to measure and improve their understanding of visitor traffic and behavior, as well as give them a way to measure promotions and performance.

5. Sharing of Non-Personal Information

We may disclose or share non-personal information with partners or affiliates. We may use third party companies to track and analyze non-personally identifiable usage and volume statistical information from our users to administer the Site and constantly improve its quality. We may also publish this information for promotional purposes.

6. Your Choices

If you provide us with personal information, we may send you two types of emails: administrative emails and promotional emails. Administrative emails relate to your activity on the Site, such as an email response to your request for information. Promotional emails are emails that we send to advertise our services and/or the products and services of our affiliates. While you cannot opt out of administrative emails, you can opt out of promotional emails. To opt-out of our promotional emails, email us or hit the “unsubscribe” button at the bottom of any of our promotional emails.

7. Security of Personal Information

We take a number of precautions to protect the security of personal information. Your personal information resides on a secure server that only selected personnel and contractors have access to. We encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your personal information is safe during transmission to us. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. While we employ commercially reasonable security measures to protect data, we cannot guarantee the security of any information transmitted to or from the Site, and are not responsible for the actions of any third parties that may receive any such information.

8. Updating and Correcting Information

You can update or correct the personal information you provide us by emailing us.

9. Privacy Policies of Third Party Sites

This Privacy Policy only addresses the use and disclosure of information we collect from you. Other sites that may be accessible through the Site have their own privacy policies and data collection, use and disclosure practices. If you link to any such site, we urge you review the site’s privacy policy. We are not responsible for the policies or practices of third parties.

10. Children

Minors under the age of 13 may not use the Site. We do not collect or maintain information from anyone known to be under the age of 13, and no part of the Site is designed to attract anyone under the age of 13. If you are between the ages of 13 and 18, you should review this Privacy Policy with your parent or guardian to make sure that you and your parent or guardian understand our privacy practices.

11. Changes to Privacy Policy

We may change this Privacy Policy at any time by posting a revised Privacy Policy in the “Privacy Policy” section of the Site. The revised Privacy Policy is effective immediately when posted on the Site. It is the responsibility of each user to review the Site and the Privacy Policy periodically to learn of any revisions to this Privacy Policy. Your continued use of the Site after the effectiveness of such revisions will constitute your acknowledgment and acceptance of the terms of the revised Privacy Policy.

Terms of Use

1. Acknowledgement and Acceptance of Terms

Northshore Swim Science, LLC, an Illinois limited liability company d/b/a Big Blue Swim School (referred to as “us”, “we” or “Big Blue”) provides the site (the “Site”) subject to your compliance with all the terms and conditions contained or referenced herein (the “Terms of Use”). In addition, when using particular services on the Site, you shall be subject to any posted guidelines or rules applicable to such services that may contain terms and conditions in addition to those in the Terms of Use. By using the Site, you agree to the Terms of Use. If you do not agree, do not use the Site.

We reserve the right to change the Terms of Use from time to time without notice to you. You acknowledge and agree that it is your responsibility to review the Site and the Terms of Use periodically to learn of any modifications. Your continued use of the Site after the posting of any modifications shall constitute your agreement to be bound by such modified Terms of Use.

We may modify, suspend, discontinue or restrict the use of the Site, any portion thereof or any content at any time with or without notice to you.

2. Content

All text, graphics, user and visual interfaces, photographs, trademarks, logos, sounds, music, artwork, applications, computer code and associated documentation (collectively, the “Content”) including but not limited to the design, structure arrangement and “look and feel” of such Content, is owned by or licensed to Big Blue and is protected by copyright, trademark and other intellectual property rights and laws.

No part of the Site and no Content may be copied, reproduced, sold, republished, transmitted, displayed, reposted or otherwise distributed for public or commercial purposes.

3. Use of Site

Your use of the Site is subject to all applicable laws and regulations.
You may not:

  • use any “deep-link”, “page-scrape”, “robot”, “spider” or other automatic device, program, algorithm or methodology, or any manual process to access, acquire, or copy any portion of the Site or any Content or obtain or attempt to obtain any materials, documents or information through any means not purposely made available through the Site;
  • attempt to gain unauthorized access to any portion of the Site or any Content, or any systems or networks connected to the Site, by hacking, password “mining” or any other illegitimate means;
  • probe, scan or test the vulnerability of the Site or any Content, or any system or network connected to the Site;
  • reverse look-up or trace any information of any other Site user or otherwise use the Site for the purposes of obtaining information of any other Site user;
  • use any device, software or process to interfere with, or attempt to interfere with, the proper working of the Site or any Content, or any systems or networks connected to the Site, or with any other person’s use of the Site; or
  • use the Site or any Content for any purpose that is unlawful or prohibited by the Terms of Use.
  • Any unauthorized use of the Site or any Content may violate copyright, trademark and other applicable laws and could result in criminal or civil penalties.

4. Account Information

Certain features or services offered on or through the Site may require you to open an account (including a username and password). You are responsible for taking all steps to ensure that no unauthorized person shall have access to your account or password. It is your sole responsibility to (i) control the dissemination and use of your account and password; and (ii) promptly inform us of any need to deactivate an account or password. We are not liable for any harm related to the theft of passwords, or your disclosure of passwords. You shall immediately notify us of any unauthorized use of your account or password. You are solely responsible for any damage resulting from the use of your account and username. You may not use your account or password to breach security of another account.

5. Privacy

Our Privacy Policy applies to the use of the Site and its terms are made a part of the Terms of Use by this reference.

6. Disclaimer of Warranties and Limitation of Liability

The Site and all Content are provided on an “as is” and “as available” basis without warranty of any kind, either express or implied, including, without limitation, warranties of merchantability; fitness for a particular purpose; accuracy; completeness; currentness; freedom from interruption, viruses or other defect; and non-infringement.
Your Sole remedy against Big Blue for dissatisfaction with the Site or any Content is to stop using the Site or any such Content. In no event shall we or our Members, Managers, employees, employees, or agents (our “Affiliates”) be liable for any damages, including, without limitation, indirect, consequential, special, incidental or punitive damages, resulting from the use or inability to use the Site or the Content, whether based on warranty, contract, tort, or any other legal theory, and whether or not we or our affiliates are advised on the possibility of such damages.

7. Termination and Indemnity

You agree that we may, at any time, and at our sole discretion, terminate your account or suspend or prohibit your access to the Site without prior notice to you for violating any of the Terms of Use or for any other reason whatsoever.
You agree to defend, indemnify, and hold us and our Affiliates harmless from and against any demands, loss, liability, claims or expenses (including attorneys’ fee), made against us by any third party due to or arising out of your use of the Site.

8. Submissions

If you make any submission to us, you agree that you will not send or transmit any communication or content that (i) is defamatory, indecent, harassing or otherwise objectionable; (ii) infringes or violates any rights of any party; or (iii) contains a virus or corrupted data.

All e-mail and other correspondence that you submit to us shall become our sole and exclusive property. If you submit any business information, idea, concept or invention to us, such submission shall be considered (i) non-confidential; and (ii) our sole and exclusive property. We will have no obligation of any kind with respect to the submission and we will be free to use or further transmit such submission for any purpose.

9. Links

We may provide links to third-party websites. We are not responsible for the content of linked third-party websites and we do not make any representations regarding their content or accuracy. Your use of third-party websites is at your own risk and subject to the terms and conditions of use for such website.

10. Notices

Big Blue may send you notice with respect to the Site by sending an email message to the email address listed in your account or by posting a notice on the Site. Notices shall become effective immediately. Any notices will be deemed delivered to the party receiving such communication (i) on the date of transmittal, if sent by email, and (ii) on the date we post the notice to the Site, if posted on the Site.

11. Age Requirement

The Site is only available for individuals aged 13 years or older. If you are between the ages of 13 and 18, you should review the Terms of Use with your parent or guardian to make sure that you and your parent or guardian understand the Terms of Use.

12. Governing Law, International Use

The Terms of Use will be governed by and construed in accordance with the internal laws of the State of Illinois, without regard to its conflicts of law provisions. You agree to the personal jurisdiction by and venue in the state and federal courts in Cook County, Illinois, and waive any objection to such jurisdiction or venue.
We make no representation that materials on the Site are appropriate or available for use in locations outside the United States, and accessing the Site from territories where its use is illegal is prohibited.

13. Entire Agreement

The Terms of Use represent the entire agreement between you and us with respect to the subject matter addressed herein and supersedes all prior to contemporaneous agreements or understandings, written or oral. The Terms of Use shall be binding upon and inure to the benefit of the parties hereto and their respective successors and lawful assigns.